The Cost of Doing Business Online

There is no one true cost to build a website. If anyone tries to tell you that, they’re probably not offering the right solution you need. The cost of building a website varies between what you’re looking to get and how much functionality you want it to have.  It depends on what you are looking to get out of your website, and what you are willing to spend to fulfill those needs? Are you in need a fresh new design and or new layout? Do you need custom programming, a custom blog, a store with a shopping cart, a secure way to accept credit card payments? If you’re a company, large or small, you may need all of these and more!

If you only have a few thousand to spend for the year for online marketing, be prepared to discuss the range you really want to spend. If you have no worries on what you have to spend, say so. Before you meet a design firm, you should have some idea of the goals you want to see your company accomplish. If not, outline your expectations, needs, and any other questions you may have, and contact us today to set up a time to talk about pricing. Always remember to walk into a meeting with ideas or dollar figures and make sure your designers know how much you want to spend. This could be declaring how much your marketing allowance is, or how sure you are of commissioning a website. We are people too, and we don’t want to dash your hopes.

Statistics on the web state that an average small business should spend around 10% of overall sales on marketing but that would vary based on if you are a startup or have been business for a while. It’s imperative that you put the necessary investment behind your company to give it the boost it needs to stay in the race. The more revenue your company makes, the more you will have to invest back into your online presence.

High profile agencies can charge a few hundred thousand dollars or more to create one. Templates and freelancers can make you something for a few hundred, and there exist companies in their middle range that offer full-service. That includes things like a logo, website, blog, SEO, Social Media, and more. If you have experience interacting with your customers in real life, a blog or social media site might help reinforce that bond.

At Integrated Webworks, we work with our clients and prospects in order to give them the strongest appearance on the web. This could involve a complete rebranding campaign, social media marketing, or just simply building a new website. We work with clients in their price range and are always willing to accommodate their thoughts and ideas.

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In our client’s words…

“Integrated Webworks is highly effective and efficient. They listen to what we need, make certain they understand, and then execute in a timely manner. Integrated Webworks is proficient and they do not promise more than they are able. Integrated Webworks consistently has our best interest in mind.”

Andrew Rogers – Pastor – Sunrise Community Church

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In our client’s words…

“The folks at Integrated WebWorks did a great job on the design and programming of our food truck website. They captured the spirit and culture of food trucks in the design, and implemented many advanced features that help us promote our Pressed For Time Panini Truck and stay in touch with our customers.”

Jack Gerblick–Partner–The Food Movement

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Mobile web statistics – are you missing business?


71 percent of smartphone users that have seen TV, press, or online ads, do a mobile search. That’s a huge percentage – meaning whatever you’re advertising has a very good chance of being searched for on the web through someone’s phone, tablet, or other mobile device. It’s very important to make sure you have an online presence capable of accommodating multiple mobile browsers, and that your brand stays consistent across the board.

It’s estimated that within five years, cell phones and other mobile devices will overtake PCs as the most popular way to access the internet. Mobile web certainly does have the advantage with being completely portable and consistently going higher in download speeds. At this point, the mobile web and its market are poised to continue to rise steadily. This means an increase in mobile websites, applications, and the number of people accessing the mobile web.

Many people who currently access the mobile web do so with their device only – they do not (or rarely) use desktop computers and other non-mobile technology. Even here in the US, 25% of mobile web-goers are strictly mobile. This is why having a mobile website is so important.

US consumers prefer their phone’s mobile browsers for banking, travel, shopping, news, sports, video, and local info, while they prefer applications (apps) for games, social media, music and maps. This means that most of the time when you are selling something through mobile web, it’s going to appear through their phone’s browser. That’s why it’s important to design your mobile website to be cross-compatible.

The team here at IWW has a lot of experience in mobile web design. We can help you redesign your mobile site, or build you one from scratch. We can make it so the site will automatically know which device is looking at it, and know which method to display, so everything always looks right. Contact us today about mobile websites!

Statistics source: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats

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Happy New Year 2012!

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Integrated Webworks Holiday Party

This year the Integrated Webworks crew held our annual holiday party at Buca Di Beppo. Check out the pictures on our Facebook page to see all the hijinks. Presents ranged from video games to recipe books at our event this year and everyone left having experienced a good time and a full stomach.

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Integrated Webworks Listed One of the Best in Jacksonville!

The Jacksonville Business Journal published in their December 9th 2011 issue the list of the top 25 web design firms here in Jacksonville. Integrated Webworks was awarded number 6 on the list. We would like to thank our clients for their continued support and the Integrated Webworks team for their hardwork and dedication.

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How Facebook Can Help Small Businesses

The ability to make personal connections with customers is what sets a small business apart from a giant company. While connections can be made outside of the digital and internet world, Facebook gives a rare opportunity to reach out to people in their own home, on their own time, and seemingly like it was by their own choice. It doesn’t feel as accosting as an advertisement in the “real world”, because the fans are the ones to choose whether or not they want your business in their feed.

On my Facebook news feed I see many updates and photos from friends, but also the updates of the businesses I have chosen to “like”. The best business pages are the ones that stay interactive with their fans – posting quality content like that of specials and sales, coupons, events, etc. They also answer questions regarding what their hours are, how long a fitness class lasts, and anything else the fans may want to inquire about. Those types of things are what keep the fans interested and keeps you from being hidden from the feed.

Not only does Facebook help you build a community of fans, those fans are also a stockpile of demographic information. You can target users by their listed interest and reach out to them. You can pay for advertising on Facebook and have your ads shown on the sidebar to people who are just browsing their own pages, payable by impressions or by clicks. You can even set an advertising budget so you don’t go over on spending.

There are many ways to draw customers to your business, but in this digital age, it cannot be disputed that Facebook advertising and business pages are crucial in drawing attention to your business. The best pages require a little bit of time on the owner’s part, because they are active in posting relevant material, and quick to answer questions and comments the fans might have. As an owner, your goal is to keep your small business in the minds of your fans so that you will be the one they run to when they need the specific service or good your business provides.

At Integrated Webworks, we provide complete service for your social media needs. You have the option for us to create your page and let you manage the updates, or we can create the page and manage the periodic updates for you. Give us your advertisement budget and we will work with Facebook to place ads all around the website, specifically appearing on the pages of users with interests relevant to your business. With our help, your page will have a fanbase complete with interactivity and demographics of your potential customers.

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