Jacksonville Business Diversity Awards 2012

On May 1st, the Jacksonville Business Journal once again held its annual Diversity Awards which honor businesses at the Marriott Southpoint here in Jacksonville, FL. These companies and owners demonstrate success and perseverance and the drive to succeed through diversity in each of their own fields.

We are exited to announce again that Integrated Webworks won an award for the top 40 growing Minority-Owned Businesses in Jacksonville.

We all would like to thank and dedicate this award to our clients who made it possible for us to achieve this award. To our clients continued success!!

Pathik accepting the award.

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Integrated Webworks Now Offers Mobile Application Development in Jacksonville Area


Integrated Webworks would like to announce the introduction of Custom Mobile Application Development to our existing  and new clients. Talk to one of our project consultants and let us help you create the mobile application that will help you grow your business.

Look out for more blog posts about mobile application in the future.

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Facebook: the Stats Giant

With a total of 630 billion global users and a massive 770 billion pageviews per month, Facebook is now the most visited site on the internet. About 52 percent of all Californians and 48 percent of all Floridians are registered on Facebook, with many other states above 50 percent, making it a top destination site for most online Americans. Many people now prefer to give out their facebook information rather than their phone number; the ease and convenience of communication is undeniable.

Facebook isn’t limited to young people. The total US Facebook population is comprised of a range of age groups; users from ages 26 to 34 make up about 29 million users, with young adults from 18 to 25 at around 50 million users. As for the 45 and older group, the data shows there are around 28 million users who are both registered and active. This older demographic continues to grow, with the 55 to 64 group nearly matching the numbers of the 13 to 17 group.

More than 30 billion pieces of content are shared each day on all of Facebook, with each user contributing about 90 pieces a month. Facebook mobile users are twice as active compared to non-mobile users. Mobile access hits reach 200 million every day!

This much stock and diversity in demographics proves Facebook to be a true goldmine in terms of marketing information. Users constantly update their interests and desires, which makes it easy for the businessperson to hone in on their target audience.

The average user is connected to about 80 community pages, groups and events. Why shouldn’t your business be included? A business page where users can “like” and follow your updates is a crucial tool in marketing and allows you to keep your customers informed and up-to-date. This is important if you need to get the word out for promotions, sales, and events in an immediate, paper-free method.

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The Cost of Doing Business Online

There is no one true cost to build a website. If anyone tries to tell you that, they’re probably not offering the right solution you need. The cost of building a website varies between what you’re looking to get and how much functionality you want it to have.  It depends on what you are looking to get out of your website, and what you are willing to spend to fulfill those needs? Are you in need a fresh new design and or new layout? Do you need custom programming, a custom blog, a store with a shopping cart, a secure way to accept credit card payments? If you’re a company, large or small, you may need all of these and more!

If you only have a few thousand to spend for the year for online marketing, be prepared to discuss the range you really want to spend. If you have no worries on what you have to spend, say so. Before you meet a design firm, you should have some idea of the goals you want to see your company accomplish. If not, outline your expectations, needs, and any other questions you may have, and contact us today to set up a time to talk about pricing. Always remember to walk into a meeting with ideas or dollar figures and make sure your designers know how much you want to spend. This could be declaring how much your marketing allowance is, or how sure you are of commissioning a website. We are people too, and we don’t want to dash your hopes.

Statistics on the web state that an average small business should spend around 10% of overall sales on marketing but that would vary based on if you are a startup or have been business for a while. It’s imperative that you put the necessary investment behind your company to give it the boost it needs to stay in the race. The more revenue your company makes, the more you will have to invest back into your online presence.

High profile agencies can charge a few hundred thousand dollars or more to create one. Templates and freelancers can make you something for a few hundred, and there exist companies in their middle range that offer full-service. That includes things like a logo, website, blog, SEO, Social Media, and more. If you have experience interacting with your customers in real life, a blog or social media site might help reinforce that bond.

At Integrated Webworks, we work with our clients and prospects in order to give them the strongest appearance on the web. This could involve a complete rebranding campaign, social media marketing, or just simply building a new website. We work with clients in their price range and are always willing to accommodate their thoughts and ideas.

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In our client’s words…

“Integrated Webworks is highly effective and efficient. They listen to what we need, make certain they understand, and then execute in a timely manner. Integrated Webworks is proficient and they do not promise more than they are able. Integrated Webworks consistently has our best interest in mind.”

Andrew Rogers – Pastor – Sunrise Community Church

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In our client’s words…

“The folks at Integrated Webworks did a great job on the design and programming of our food truck website. They captured the spirit and culture of food trucks in the design, and implemented many advanced features that help us promote our Pressed For Time Panini Truck and stay in touch with our customers.”

Jack Gerblick–Partner–The Food Movement

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Mobile web statistics – are you missing business?


71 percent of smartphone users that have seen TV, press, or online ads, do a mobile search. That’s a huge percentage – meaning whatever you’re advertising has a very good chance of being searched for on the web through someone’s phone, tablet, or other mobile device. It’s very important to make sure you have an online presence capable of accommodating multiple mobile browsers, and that your brand stays consistent across the board.

It’s estimated that within five years, cell phones and other mobile devices will overtake PCs as the most popular way to access the internet. Mobile web certainly does have the advantage with being completely portable and consistently going higher in download speeds. At this point, the mobile web and its market are poised to continue to rise steadily. This means an increase in mobile websites, applications, and the number of people accessing the mobile web.

Many people who currently access the mobile web do so with their device only – they do not (or rarely) use desktop computers and other non-mobile technology. Even here in the US, 25% of mobile web-goers are strictly mobile. This is why having a mobile website is so important.

US consumers prefer their phone’s mobile browsers for banking, travel, shopping, news, sports, video, and local info, while they prefer applications (apps) for games, social media, music and maps. This means that most of the time when you are selling something through mobile web, it’s going to appear through their phone’s browser. That’s why it’s important to design your mobile website to be cross-compatible.

The team here at IWW has a lot of experience in mobile web design. We can help you redesign your mobile site, or build you one from scratch. We can make it so the site will automatically know which device is looking at it, and know which method to display, so everything always looks right. Contact us today about mobile websites!

Statistics source: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats

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Happy New Year 2012!

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